What does a manufacturer's representative do?

A manufacturer's representative is primarily responsible for selling products and educating clients about their use. This role often involves showcasing how beauty products work, their benefits, and the best practices for applying them. Their expertise is essential for bridging the gap between the manufacturer and the end-users, ensuring that consumers understand the products thoroughly to maximize their effectiveness and satisfaction.

While creating cosmetics and designing skincare treatments are roles typically associated with product developers or formulators, a manufacturer's representative focuses more on promotion and education rather than the actual creation of the products. Additionally, while training consumers on personal skincare is a valuable part of the role, it often comes under the broader scope of educating clients about the products, making selling and education a more comprehensive description of their responsibilities. Thus, the essence of the manufacturer’s representative position lies in combining sales with extensive product knowledge to enhance consumer engagement and satisfaction.